Philips 77OLED909/12
- TVs
- 77″
- 4K
- OLED
- 120 Hz
Uses 4% more energy than the average for 77-inch TVs on Wattabill (227 models).
Running cost at a glance
- €56.66 per year
- €567 over 10 years
- 196 kWh per year
- 41 kg CO₂e per year from electricity use
Your country and usage
- Electricity at €0.2896 per kWh (household price with taxes, Eurostat 2025-S2).
- 210 g CO₂e per kWh generated in 2023 (European Environment Agency). Counts use only, not manufacturing.
We assume prices stay the same over the years.
Electricity prices in all EU countries
Same size and resolution, cheaper to run
Models on the market with the same screen size and resolution as the Philips 77OLED909/12 that use at least 5% less energy.
About this model
Text from the manufacturer, via Icecat.
Immersion feels like this
Go deeper into the action, the emotion and the music with this bright OLED+ TV. With 4-sided Ambilight, a jaw-droppingly lifelike picture and detailed Bowers & Wilkins sound, you get a more thrilling and immersive experience every time.
Whatever you watch, a picture so real. P5 engine with AI.
Enjoy a picture so real it feels like you could step straight into it! Our P5 AI chip gets the most out of this bright OLED+ TV and effortlessly compensates for any changes to ambient lighting. Whatever's on screen—from a bright football pitch to a dark sci-fi drama—you get lifelike definition and contrast, vibrant colours, smooth motion and incredible details.
Read more
Entertainment you love, with a little help from Google.
What do you want to watch? Google TV brings together films, shows and more from across your apps and subscriptions, and organises them just for you. You'll get suggestions based on what you like, and you can even use the Google TV app on your phone to curate your watchlist on the go.
Epic gaming. Ultra-low lag, 144 Hz VRR, G-sync, FreeSync.
Play without limits and immerse yourself in OLED's incredible realism! HDMI 2.1, a blazing-fast 120 Hz native refresh rate and ultra-low input lag bring fluid, responsive gameplay, super-smooth natural motion and great-looking graphics. Ambilight's gaming mode brings even bigger thrills and, if you're gaming on a PC, you can enjoy 144 Hz VRR via HDMI.
Cinematic vision and sound. Dolby Vision and Dolby Atmos.
With Dolby Vision and Dolby Atmos on board, your films, shows and games look and sound incredible. See the picture the director wanted you to see. No more disappointing scenes that are too dark to make out! Hear every word clearly. Experience sound effects like they're really happening around you.
Bring IMAX home. IMAX Enhanced certified.
Welcome to Hollywood! Your Philips OLED TV lets you experience the full impact of films originally made to play in IMAX cinemas. Be immersed in a far greater sense of scale. See more in every scene. Combined with Ambilight, you're in for a film night to remember.
Easily connect to smart home networks and voice assistants.
Seamless compatibility with Matter and Control4 means you can easily integrate this 4K Ambilight TV into your existing smart home network. You can also use the TV remote to control your satellite or cable box, or wake the Google Assistan — and the TV is compatible with Alexa-enabled devices too.
Compatible with Matter and Control4.
Philips Wireless Home System powered by DTS Play-Fi.
Philips Wireless Home System with DTS Play-Fi lets you connect your TV to compatible wireless speakers around your home in seconds. Put films on in the kitchen. Play music anywhere. You can even create a home-cinema surround-sound system using your OLED+ Ambilight TV as a central speaker.
All-around immersion. 4-sided Ambilight TV.
With four-sided Ambilight, sports, films, music and games will feel bigger than ever. Integrated LED lights at the back react to what you watch or listen to, immersing you in a halo of colourful light that emanates from the top, bottom and sides of the TV. For the full impact, hang your Ambilight TV on the wall.
Legendary Bowers & Wilkins sound.
A slim, integrated sound system from Bowers & Wilkins creates an extra-wide soundstage for incredible immersion. Nine front-firing drivers and a dedicated centre channel direct detailed sound with clear dialogue directly towards you. A rear-mounted subwoofer provides deep, accurate bass.
Thoughtful design. Responsible packaging.
The integrated Bowers & Wilkins sound system looks chic, and 4-sided Ambilight creates mesmerising mood lighting when the screen is off. The slender TV remote is made from recycled plastic, recharges wirelessly and has motion-activated backlighting. Our packaging uses FSC-certified recycled cardboard, and the inserts are printed on recycled paper.
Supports all major HDR formats
Supports all major HDR formats.
Specifications
| Brand | Philips |
|---|---|
| Model | 77OLED909/12 |
| Energy class | F |
| Screen size | 77″ (194 cm) |
| Power in on mode (SDR) | 134 W |
| Energy class (HDR) | G |
| Power in on mode (HDR) | 156 W |
| Standby | 0.5 W |
| Networked standby | 2 W |
| Resolution | 3840 × 2160 |
| Aspect ratio | 16:9 |
| Panel | OLED |
| Refresh rate | 120 Hz |
| Power supply | Internal |
| Guaranteed support | 7 years |
| Software updates | 8 years |
| Spare parts available | 7 years |
| On the market since | March 19, 2024 |
| EPREL registration number | 1963574 |
Source: EPREL, European Commission. Data updated October 13, 2026.
Product description and images: Icecat (Open Icecat), provided as is, without warranty.