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Philips 77OLED809/12

  • TVs
  • 77″
  • 4K
  • OLED
  • 120 Hz

Running cost

€56.66 per year

€567 over 10 years

EU average, 4 h a day

Uses 4% more energy than the average for 77-inch TVs on Wattabill (227 models).

Running cost at a glance

  • €56.66 per year
  • €567 over 10 years
  • 196 kWh per year
  • 41 kg CO₂e per year from electricity use
This model
Average for 77-inch TVs (227)

Your country and usage

4 h a day
  • Electricity at €0.2896 per kWh (household price with taxes, Eurostat 2025-S2).
  • 210 g CO₂e per kWh generated in 2023 (European Environment Agency). Counts use only, not manufacturing.

We assume prices stay the same over the years.

Same size and resolution, cheaper to run

Models on the market with the same screen size and resolution as the Philips 77OLED809/12 that use at least 5% less energy.

Compare them side by side

About this model

Text from the manufacturer, via Icecat.

Immerse yourself in what you love. Ambilight TV.

Ambilight TVs are the only TVs with integrated LED lights on the back that react to what you watch, immersing you in a halo of colourful light. It changes everything: your TV seems bigger, and you'll be drawn deeper into your favourite sports, films, music and games.

Whatever you watch, a picture so real. P5 engine with AI.

Philips P5 processor with AI delivers a picture so real it feels like you could step right into it. A deep-learning AI algorithm processes images in a manner similar to the human brain. No matter what you're watching, you get lifelike detail and contrast, rich colour and smooth motion.

Read more

Entertainment you love, with a little help from Google

What do you want to watch? Google TV brings together films, shows and more from across your apps and subscriptions, and organises them just for you. You'll get suggestions based on what you like, and you can even use the Google TV app on your phone to curate your watchlist on the go.

Detail and depth. Lifelike OLED picture.

The lifelike picture of your 4K (UHD) OLED Ambilight TV always looks incredible, even if viewed at an angle. Blacks are always black, not grey, and you'll see every detail in shadows or bright areas. All major HDR formats are supported — you'll feel the full power of every scene.

Epic gaming. 144 Hz, ultra-low lag, G-sync, VRR, FreeSync.

Play without limits and immerse yourself in OLED's incredible realism! HDMI 2.1, a blazing-fast 120 Hz native refresh rate and ultra-low input lag bring fluid, responsive gameplay, super-smooth natural motion and great-looking graphics. Ambilight's gaming mode brings even bigger thrills and, if you're gaming on a PC, you can enjoy 144 Hz VRR via HDMI.

Cinematic vision and sound. Dolby Vision and Dolby Atmos.

With Dolby Vision and Dolby Atmos on board, your films, shows and games look and sound incredible. See the picture the director wanted you to see. No more disappointing scenes that are too dark to make out! Hear every word clearly. Experience sound effects like they're really happening around you.

Bring IMAX home. IMAX Enhanced certified.

Welcome to Hollywood! Your Philips OLED TV lets you experience the full impact of films originally made to play in IMAX cinemas. Be immersed in a far greater sense of scale. See more in every scene. Combined with Ambilight, you're in for a film night to remember.

Thoughtful design. Responsible packaging.

This TV has sleek, dark metal feet, and you can use Ambilight as instant mood lighting when the screen is off. The TV remote recharges wirelessly and is made from recycled plastic. Our packaging uses FSC-certified recycled cardboard and the inserts are printed on recycled paper.

Easily connect to smart home networks and voice assistants.

Seamless compatibility with Matter and Control4 means you can easily integrate this 4K Ambilight TV into your existing smart home network. You can also use the TV remote to control your satellite or cable box, or wake the Google Assistant, and the TV is compatible with Alexa-enabled devices too. Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps. Share photos with friends in the room.

Philips Wireless Home System powered by DTS Play-Fi

Philips Wireless Home System with DTS Play-Fi lets you connect to compatible soundbars and wireless speakers around your home in seconds. Listen to films in the kitchen. Play music anywhere. You can even create a home-cinema surround-sound system using your Ambilight TV as a central speaker.

Supports all major HDR formats.

Compatible with Matter and Control4

Compatible with Matter and Control4.

Specifications

BrandPhilips
Model77OLED809/12
Energy classF
Screen size77″ (194 cm)
Power in on mode (SDR)134 W
Energy class (HDR)F
Power in on mode (HDR)133 W
Standby0.3 W
Networked standby2 W
Resolution3840 × 2160
Aspect ratio16:9
PanelOLED
Refresh rate120 Hz
Power supplyInternal
Guaranteed support7 years
Software updates8 years
Spare parts available7 years
On the market sinceJanuary 8, 2024
EPREL registration number1887660

Source: EPREL, European Commission. Data updated October 13, 2026.

Product description and images: Icecat (Open Icecat), provided as is, without warranty.