LG OLED77W9PLA
- TVs
- 77″
- 4K
- OLED
- 120 Hz
Uses 48% more energy than the average for 77-inch TVs on Wattabill (227 models).
Running cost at a glance
- €80.34 per year
- €803 over 10 years
- 277 kWh per year
- 58 kg CO₂e per year from electricity use
Your country and usage
- Electricity at €0.2896 per kWh (household price with taxes, Eurostat 2025-S2).
- 210 g CO₂e per kWh generated in 2023 (European Environment Agency). Counts use only, not manufacturing.
We assume prices stay the same over the years.
Electricity prices in all EU countries
Same size and resolution, cheaper to run
Models on the market with the same screen size and resolution as the LG OLED77W9PLA that use at least 5% less energy.
About this model
Text from the manufacturer, via Icecat.
- One with the Wall
- New 2nd Gen α9 Processor with AI
- Advanced voice control
- Perfect Colour on Perfect Black
- Dolby Vision & Atmos Cinema Experience at home
- 4K Cinema HDR Delivering the filmmaker’s vision
One with the Wall
LG SIGNATURE OLED TV W9, designed to blend into the wall, bringing a mesmerising experience and aesthetic in your space. A feat only possible with uniquely sophisticated LG OLED TV technology.
New 2nd Gen α9 Processor with AI
The 2nd generation α9 Processor has been upgraded with a deep learning AI algorithm, which optimises picture and sound depending on the type and quality of content, so you always enjoy a breathtaking experience.
Read more
Live in wonder with New Intelligence
LG AI TV expands your AI experience with both the Google Assistant and Alexa*. Get answers to questions and control smart home appliances all through the power of your voice.
Perfect Colour on Perfect Black
OLED pixels create an astonishingly accurate and wide colour range which is presented on the perfect black background only available from self emitting pixels.
Dolby Vision & Atmos Cinema Experience at home
Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound.
4K Cinema HDRDelivers The Filmmaker's Vision
LG's 4K Cinema HDR stays true to the filmmaker's vision with the support of most HDR formats. Be immersed in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro.
Gallery Mode Adds a touch of class to your life
Gallery Mode brings world-famous travel attractions updated seasonally by TripAdvisor.
OLED – Certified Easy On The Eyes
LG OLED TV emit just 29% blue light*, much lower than the 50 minimum standard for eye comfort. So you can game for hours or watch TV without worrying about you and your family’s eye health.
Specifications
| Brand | LG |
|---|---|
| Model | OLED77W9PLA |
| Energy class | G |
| Screen size | 77″ (194.7 cm) |
| Power in on mode (SDR) | 190 W |
| Energy class (HDR) | G |
| Power in on mode (HDR) | 373 W |
| Standby | 0.5 W |
| Networked standby | 2 W |
| Resolution | 3840 × 2160 |
| Aspect ratio | 16:9 |
| Panel | OLED |
| Refresh rate | 120 Hz |
| Power supply | Internal |
| Guaranteed support | 8 years |
| Software updates | 8 years |
| Spare parts available | 8 years |
| On the market since | January 1, 2020 |
| EPREL registration number | 370009 |
Source: EPREL, European Commission. Data updated October 13, 2026.
Product description and images: Icecat (Open Icecat), provided as is, without warranty.