LG OLED77B56LA

Perfect Colour

100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.

AI Picture Pro brings every frame to life

AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.

AI Magic Remote completes the AI experience

Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.

AI Voice ID

LG AI Voice ID recognises each user's unique voice signature and offers personalised recommendations the moment you speak.

AI Search

Ask your TV anything. Built-in AI recognises your voice and swiftly provides personalised recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.

AI Chatbot

Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.

AI Concierge

One short press on the AI button on your remote opens up your AI Concierge which provides customised keywords and recommendations based on your search and watching history.

AI Picture Wizard

Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalised picture just for you.

AI Sound Wizard

Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

Upgrade your TV OS up to 5 years for free with award-winning webOS Re:New Program

Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.

Style your space your way with diverse content to choose from

Browse through a massive library of content. From art, games, scenery, and more, discover a variety of curated visuals, all in one place.

Personalise your space in countless ways

Customise your home gallery with your choice of music, visuals and more. Choose what you want to display on your TV depending on your current preferences.

Sync music and visuals to how you feel

Pair background music with visuals to set the mood to your liking. Choose from preset music or even connect your mobile device via Bluetooth to play your own tracks.

Enjoy auto-curated content, tailored to your tastes

Your TV gets to know your taste and preferences. By answering a series of questions, your TV can start serving you artwork that matches what you like.

Easily access Google Photos and showcase your memories

Conveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.

Stay updated with an all-in-one personalised dashboard

See important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.

Beyond curation, generate your dream artworks with true Generative AI from Google Gemini

Beyond existing content, create art exactly as you imagined with Google Gemini powered by Google Imagen. With a subscription, you can just tell your TV what you want and it generates artwork for you.

Always Ready & Screensaver

While saving energy, you can still enjoy and display your selected artworks or curated images through Gallery+ when the TV is off or not in use for a long time, turning it into a digital canvas.

AI Brightness Control

Your TV's built-in sensors detect light and adjust screen brightness accordingly to ensure optimised viewing in any lighting.

Motion Sensor

Motion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.

Slim Design

Add a modern touch with a sleek design that blends into your space gracefully.

Stream a variety of content. Free.

LG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.

Cost-free. Contract-free. Cable-free.

All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.

Gaming Portal turns your TV into the ultimate gaming hub

Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiences—from AAA titles with gamepad to casual games playable with your remote.

Ultimate Gameplay

Experience peak gaming with G-Sync compatibility, Intertek-certified 0.1ms response time, and AMD FreeSync Premium. Get your game on without lag or motion blur.

Best OLED TV for Movies

Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.

Dolby Vision & Ambient FILMMAKER MODE

Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.

Dolby Atmos

Let lifelike surround sound move all around you, making you feel like you're in the center of all the action.

Made with the environment in mind

Trusted global institutions have recognised LG TV's eco-conscious efforts. Now certified for resource efficiency by Intertek.